‘knowing what they need to hear: priceless’
Priceless series is one of the best ever made, and that is a fact. This hokey version is an average for me, but it builds emotions. I was waiting for the coach explosion, didn’t known if they were AFTER or BEFORE the game (probably were during ;-)). The all-known UEFA Champions League version is the best made to date.
Very funny print campaign which is explaining the benefits of Chip payment cards. Transactions made with this card always require confirmation by PIN code. Itmakes them more secure, but this is only the theory nicely debunked here by Chris Skinner (also don’t forget who is responsible for eventual unauthorized withdrawals with such card…). Maybe it is because of the late time, but on the first sight I was under the impression, that Clients were presented as thieves. I’ve immediately though – oh crap, this is a bad idea to equate retail clients with criminals… But the second look made it all clear. Vendors are the bad guys ;-). This is even better, and the idea here is that when we’re giving someone our old-fashioned magnetic it can be easily copied and used in a malicious way. To properly evaluate this campaign you have to remember of which country does the Standard Bank originates from. It’s South Africa, a country with tremendous crime rate. But their message is universal everywhere on the globe:
‘If only they were this easy to spot’
Ad of a some sort of energetic (?) drink – ‘Energy all day’. The moving kid is placed in a wrong place, they should use i.e. less kids, maybe place the moving one in the middle, change background on brighter, use contrast – let the ‘static’ kids be dressed in bright colors, and the moving one in dark (now he’s standing next to another dude dressed like he – what’s that MIB convention?), etc.
One wise man from Coca-Cola once said – let’s not forget what we are selling, it’s just sugared water. Manufacturer of this ‘brush’ (sorry ladies, I’m ignorant in these matters…) remembered this. Solution implemented here is simple, but applied correctly to the advertised product. It definitely focuses reader attention, as well, his magazine if falling apart. My only concern is, how ‘durable’ it is. A lot depends on used paper, will these small slices bend and become irritating?