This campaign is a part of Global Coalition for Peace initiative. These posters are showing in a truly beautiful way how force, violence, cruelty and ultimately war are turning against those participating in it. Fierceness is not a solution. A good metaphor is used – relaying on the brutal force is a road to nowhere, and at the end will cause more damage.
What is especially worth highlighting here is the brilliant usage of ‘media’ (or a vehicle?, whatever) – in this case a column, which gives an opportunity of showing the closed circle of violence.