‘Your books change so do you’, nicely done, but quite controversial. But, in the other hand, if the truth is controversial, what time we are living in? People can change, true. According to my Spanish Liberia Pocho is a sort of a book publisher/importer, as well vendor. Not only new, but also used, so it is affordable. This advert is not only showing us, that people can change, but also suggesting, that this particular vendor has a broad offer range. I like the last one, through the power of marketing a priest become a Pope – I’m surprised that they haven’t caleed it a blasphemy in Uruguay, but it only shows, how false our perception of certain countries/regions can be.