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Transport | Habza.pl

transport- archiwa tagu

City Harvest: NYC subway is full of… apples

Action begins in a Cloverfield style. Presumably normal video of a sort of a tourist gets interrupted when something unusual happens. This time it is no x-stories high Slusho fueled monster raging destruction on NYC, but a train full of apples, which suppose to illustrate how much food is wasted in that great city.

In the broad area of the ‘social’ campaigns, especially these directed to the poverty, it is always necessary to illustrate the importance of one man actions. In general people think that their participation in some large scale charity collection is insignificant, because their personal donation is too small to change someone’s life. Surely, people are aware that we should think in a big picture way, so the all small donations will end up in something significant, but this is only a theory. If you will show them how much could have been achieved if more people would like to act, they will be donating more willingly. Here, the term of a ‘donation’ can be applied to do not waste approach. This is even better, because people do not like to give away their possessions. If you will show them that the give away can be achieved by wasting less, thus by no cost at all.

I like this commercial, as it idea is so simple, and effective. I would only change the announcement a t the end of a video  from the station speakers to a full screen inscription read by a narrator (Morgan Freeman style ;-)).

Inspiration: Adfreak

Transport for London: Cyclist awareness, how observant are you challenge

Look out for cyclists
Załadowane przez: Habzapl

It is a quite well known series, which core goal is to increase cyclists safety. Project is supported by a website as well as all movies can be found on their YouTube channel. Main concept is to show the viewer, and the potential car driver, how the attention focus is important, and check how observant he is. It is done by attracting viewer attention to different message, like counting how many times a ball was passed or focus on the detective deduction. All that is distracting us, so we’re not noticing what is happening in the background. Moonwalking bear was cool, but it is the detective spot above, which takes the prize. Not only because production of it was more demanding, but also because of the more subtle message. I’ll not spoiler anything more, so just pay attention while viewing it ;-). As the campaign slogan says, it is easy to spot things which we are looking for, so look for cyclists. Well done.
It is always beneficial to interact with viewers, to make them become a part of the game, get them involved.

Inspiration: Guerrilla Marketing defined