Articles worth reading: 6
Unfortunately I am not having too much free time these days, but would like to reactivate this blog. To start with that immense task, I will post in the few upcoming entries links to interesting articles, which I have gathered since the last entry. I’m not sure if will be able to provide a comment to them, in most cases they will talk by themselves. I’m hoping that in the future I will manage to provide up-to-date entries.
OK, so let’s start and see where it will take us.
MCDONALD’S ADS TARGET CHILDREN AS YOUNG AS 4
In testimony at yesterday’s one-day food marketing hearing at the Institute of Medicine of the National Academies of Science, a McDonald’s Corp. executive said the company takes Ronald McDonald to elementary schools and is talking to children as young as 4 in its advertising.A McDonald’s spokesman said the company’s “communications to customers including children and moms are responsible and responsive. They are appropriate. They communicate choice and variety. They are age-appropriate, size-appropriate and are [about] a quality meal at a great value,” he said.
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A McDonald’s spokesman said the company’s “communications to customers including children and moms are responsible and responsive. They are appropriate. They communicate choice and variety. They are age-appropriate, size-appropriate and are [about] a quality meal at a great value,” he said.
Ken Powell, executive vice president of General Foods, said his company markets to mothers, not children.
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“We strongly think products advertised to kids can be advertised appropriately,” he said. He noted bans on advertising to children abroad and obesity rates that vary widely from region to region in this country, and said that data argues against a link between advertising and obesity.
These guys are serious with their statements… Their attitude reminds me a great movie - Thank You for Smoking
Now This Is How To Advertise Milk – Parmalat Milk Italy
Panasonic nose trimmer: Fatty
Panasonic nose trimmer: Borat
Telenet: Soldier
Telenet: Cyborg
Kudu restaurant: Drive thru since 1988
The inscription – since 1988 is not visible enough. Overall idea is very good.
Fudge: Never too late 1
Vancouver Society of Children’s Centres: 1 2
Mitsubishi Pajero Dakar: The meeting between luxury and off-road
From Russia with Love
Russia’s turnaround was best illustrated for me by a friend of mine, who redesigned all the branches for one of Russia’s largest retail banks: Alfa Bank.Alfa Bank a decade ago had these cold, unwelcoming branches. Grey and horrible.Until recently, I thought all of Russia was still like that with queues being the prominent way of life and ‘customer service’ being as likely as transparent goverment.
Wrong.
Here’s the old way of Alfa Bank:
Mashup technologies in real-world banking
Integration with Google Maps is indeed a good idea, I myself have such service from my phone provider – when am checking the history of calls, location of the callers is shown on a map. Of course only for the landlines numbers, identified by the prefixes, but still it is a nice service.
Identifying Multi Channel Customer Experience Best Practice
Orange Israel: Hollywood