Clinique: Lashes, how few cuts on a paper can make something extraordinary
One wise man from Coca-Cola once said – let’s not forget what we are selling, it’s just sugared water. Manufacturer of this ‘brush’ (sorry ladies, I’m ignorant in these matters…) remembered this. Solution implemented here is simple, but applied correctly to the advertised product. It definitely focuses reader attention, as well, his magazine if falling apart. My only concern is, how ‘durable’ it is. A lot depends on used paper, will these small slices bend and become irritating?