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Guerilla | Habza.pl

Guerilla- archiwa tagu

MasterCard: Valentine, things we do for love are indeed priceless

MasterCard: Valentine
Załadowane przez: Habzapl

Main benefit of such actions, excepting the happy couple is free media attention. I’m sure that a guy hanged into a billboard for some time didn’t came unnoticed. I remember articles, when some guy just bought few billboards in Warsaw, also in the Valentine Day on his love daily route to work, and wrote his feelings to here there. MasterCard action was supported by a website.  Generally speaking it is a great idea, and well thought, like the violin players focusing attention of the passersby, who stops, and look on that poor dude. MasterCard logo is hardly imposing, always a temptation (hey, we’re paying for that, so lets put our giant logo there, right?). Thanks to that, message is not interrupted, and it is truly beautiful message: ‘The things we do for love: Priceless’. By that a brand ‘personalization’/humanization is achieved, it is no longer an inhuman institution, but a friend, who can help you, exactly you. No to some poor African kids by an affinity card, but YOU.

Inspiration: I believe in advertising

Fortis Bank Turkey: 18+ mug, ear pulling

Fortis Bank Turkey mug, ear pulling

So, the brief states, that pulling child’s ear is a traditional form of punishment, or rather correcting someone’s behavior in Turkey. Fortis combined this action with a slogan ‘Credit of those who cannot sit still’, and the general message was that they are targeting into the young, active and unregenerate. Mugs were donated to the local university cafeterias so the effect could’ve been multiplied.
I didn’t got it first time I saw it, but with a second look it gets to you. Maybe I was confused, because there was nowhere to find the Fortis logo, or name of promoted product? I’m assuming, that boy/girl face is displayed on the both sides of the mug, leaving the only place for commercial communication at the bottom of the mug, where the big red logo +18 is placed (maybe it is used by Fortis for communication, don’t know, but I guess that the Turkish inscription around it is the ‘who cannot sit still’ slogan). If it so, it is not the optimal solution. How people will know what exactly the mug is promoting? Did Fortis marketers thought that students will ask each other, hey what does your mug mean? Hardly.
With a third look, it seems, that face is placed only in front of the mug. So the second side is just a giant blank white unused space, or maybe Fortis ID message is there? Without these information it is hard to evaluate. Idea is not bad, especially as it is attached to the local customs (maybe the ear should’ve been larger/more massive). I’d improve it by placing the face under an angle, so it would have come into the horizontal position, when drank, This could attract even more attention.

Inspiration: Ads of the World