‘Your books change so do you’, nicely done, but quite controversial. But, in the other hand, if the truth is controversial, what time we are living in? People can change, true. According to my Spanish Liberia Pocho is a sort of a book publisher/importer, as well vendor. Not only new, but also used, so it is affordable. This advert is not only showing us, that people can change, but also suggesting, that this particular vendor has a broad offer range. I like the last one, through the power of marketing a priest become a Pope – I’m surprised that they haven’t caleed it a blasphemy in Uruguay, but it only shows, how false our perception of certain countries/regions can be.

Inspiration: Scaryideas

Tagi: In ENGLISH, Marketing, Print, SHORT. // Komentarze (0) »

This advert main subject is far from the blog core, but I do very like this Mexican spot. I’ve seen a lot of commercials, also these by Viagra, but I’m under an impression, that ones from the United States were worse. In general, it shows us how the advertisements should be made. Your brand is a promise, a promise of a service/product. By marketing actions you’re encouraging the Client to try it, to trust you. If the promise is close to reality – you’ve won, when it’s far… well, it’s quite obvious what happens. Your task should be to show what your product or service has to offer to your Client, still in a mature and class way. You shouldn’t treat your Clients as idiots, and use some simple metaphors. Viagra commercial does it, by showing, that thanks to us you can be young again, and that’s what it’s all about in its business.

Inspiration: I believe in advertising

Tagi: In ENGLISH, Marketing, SHORT, TV. // Komentarze (0) »

This spot reminds me the one, where a political message was read. When read for the first time it had a depressing tone, when read form the end to the start it was positive. Can’t find it right now, but it was probably form Argentina, aaaa here it is (Lopez Murphy for president – Truth (Upside – Down))
Both of them are showing us that a pen is stronger than a sword, and an identical message can be presented in two opposite meanings easily. I like it’s simplicity, correctly the main focus is laid on the words, and there is no additional distractions. Spot is also showing us, that censorship does not necessary has to mean that we are banning an information. Even greater damage can be inflicted with a slight modification.

Inspiration: Guerrilla Marketing defined

Tagi: In ENGLISH, Marketing, Media, Oldies, SHORT, TV. // Komentarze (0) »

It is a quite well known series, which core goal is to increase cyclists safety. Project is supported by a website as well as all movies can be found on their YouTube channel. Main concept is to show the viewer, and the potential car driver, how the attention focus is important, and check how observant he is. It is done by attracting viewer attention to different message, like counting how many times a ball was passed or focus on the detective deduction. All that is distracting us, so we’re not noticing what is happening in the background. Moonwalking bear was cool, but it is the detective spot above, which takes the prize. Not only because production of it was more demanding, but also because of the more subtle message. I’ll not spoiler anything more, so just pay attention while viewing it ;-). As the campaign slogan says, it is easy to spot things which we are looking for, so look for cyclists. Well done.
It is always beneficial to interact with viewers, to make them become a part of the game, get them involved.

Inspiration: Guerrilla Marketing defined

Tagi: In ENGLISH, Marketing, SHORT, TV. // Komentarze (0) »

Outdoor ambient projects are a nice way to focus massive public attention on especially hard issues. It can be used by social organizations, as well as by commercial (by sponsoring the socials…). In this case, from India, a problem of children exploitation was used – as a work force. So they’ve put a realistic statue of a kid carrying a pack, a mechanism allowing the passerby’s to relief him, all encouraged with this message: ‘Your contribution can end child labour’. The best part of this idea is the fact, that it shows that individual actions have sense. Exploit kids are not just an unnamed mass with some issue. It’s happening here and now, you can SEE and TOUCH the problem, also your action has an immediate positive effect. Well done.

Inspiration: I believe in advertising

Tagi: Ambient, In ENGLISH, Marketing, SHORT, Social. // Komentarze (0) »