This spot reminds me the one, where a political message was read. When read for the first time it had a depressing tone, when read form the end to the start it was positive. Can’t find it right now, but it was probably form Argentina, aaaa here it is (Lopez Murphy for president – Truth (Upside – Down))
Both of them are showing us that a pen is stronger than a sword, and an identical message can be presented in two opposite meanings easily. I like it’s simplicity, correctly the main focus is laid on the words, and there is no additional distractions. Spot is also showing us, that censorship does not necessary has to mean that we are banning an information. Even greater damage can be inflicted with a slight modification.

Inspiration: Guerrilla Marketing defined

Tagi: In ENGLISH, Marketing, Media, Oldies, SHORT, TV. Autor: Jan Habza
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It is a quite well known series, which core goal is to increase cyclists safety. Project is supported by a website as well as all movies can be found on their YouTube channel. Main concept is to show the viewer, and the potential car driver, how the attention focus is important, and check how observant he is. It is done by attracting viewer attention to different message, like counting how many times a ball was passed or focus on the detective deduction. All that is distracting us, so we’re not noticing what is happening in the background. Moonwalking bear was cool, but it is the detective spot above, which takes the prize. Not only because production of it was more demanding, but also because of the more subtle message. I’ll not spoiler anything more, so just pay attention while viewing it ;-). As the campaign slogan says, it is easy to spot things which we are looking for, so look for cyclists. Well done.
It is always beneficial to interact with viewers, to make them become a part of the game, get them involved.

Inspiration: Guerrilla Marketing defined

Tagi: In ENGLISH, Marketing, SHORT, TV. Autor: Jan Habza
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Outdoor ambient projects are a nice way to focus massive public attention on especially hard issues. It can be used by social organizations, as well as by commercial (by sponsoring the socials…). In this case, from India, a problem of children exploitation was used – as a work force. So they’ve put a realistic statue of a kid carrying a pack, a mechanism allowing the passerby’s to relief him, all encouraged with this message: ‘Your contribution can end child labour’. The best part of this idea is the fact, that it shows that individual actions have sense. Exploit kids are not just an unnamed mass with some issue. It’s happening here and now, you can SEE and TOUCH the problem, also your action has an immediate positive effect. Well done.

Inspiration: I believe in advertising

Tagi: Ambient, In ENGLISH, Marketing, SHORT, Social. Autor: Jan Habza
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Earlier I’ve showed how a citylight should be used to focus attention (snow). This time, an example of a bad strategy. An electronic scale is linked with the bus stop weight, and is showing the sitting person weight. Definitely is also focusing attention, but not in a way people like. I believe this bench will stay empty for a long time. Often you have to show your Clients that they do have a problem, but doing so in a rude, but honest way may backfire you. You don’t want to make them angry, you want them spending money in your establishment.

Inspiration: I believe in advertising

Tagi: Ambient, In ENGLISH, Marketing, Outdoor, SHORT. Autor: Jan Habza
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Passing over the location (advertising snow in Norway?), it’s showing us how much can be squeezed out from a citylight. It does not have to be boring bunch of posters, and always different approach will focus attention. Here it can be seen in action.

Inspiration: I believe in advertising

Tagi: Ambient, In ENGLISH, Marketing, Outdoor, SHORT. Autor: Jan Habza
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