I like it. Concept is clear – here we have a Policeman, the sheriff of his local community (and a helpful tourist guide ;-)) with recognized power and authority – everyone obey him, eve usually hard to calm arguing women. But, as life’s showing us, we all have bosses above us – in this case a wife. The moment, when a child disobeys him leaves us in waiting for a burst of emotions and anger – will he, or will he not bite his head off, but then apparently wife appears as a comic relief. Everything ends just fine, and HSBC once again proves that: ‘As the World’s local bank, the better we can understand people and what they value, the better we can help them.’
This is one of these perfect slogans. It is hard to find faults in it. One of the dominant trends in the banking industry is personalization of relations and services. If the Client is assured, that financial institution, an universal bank active on all fields of Client interest knows him, his needs and worries, he will stay with us. Hopefully this will convince him not to look only on the provisions, rates etc. (so we’ll be able to finance that damn personalization) but the general impression will prevail. In the short soldier words – to move standards and quality of service from Private Banking to Retail, an impossible task, but always worth trying (appearances are good enough ;-) ). Ok, this is the SHORT category, so no lectures.
Music theme is perfect, hard to think of a better background for a bossy energetic man, a true conductor than “Largo al factotum” from Il Barbiere di Siviglia by Gioachino Rossini. So, the bank is able to known the true nature of Clients, and suits best their needs.

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