ad British cereal reveals just who’s doing all those Google searches

ad Bavaria Beer One Drop of Water Commercial

A man on a mission ;-)

ad The Michelin Man’s a serious badass, whatever he’s trying to say

ad Coffee Heros: Celebrate your heros

I would definitely not put Che on one of these, but it is Germany we are speaking, so I am assuming there is a demand for him there…

Chase Bank’s Second iPhone App: Gift Planner

Symphony of Science
Our Place in the Cosmos

ad Mercedes-Benz G-Class – Fireworks

ad Talk for India

Bank innovation spend holds up despite weary scepticism

The vast majority of US and UK banking and capital markets firms have continued or increased funding of large innovation initiatives through the financial crisis yet most do not see innovation as a way to rebuild their businesses over the coming years, according to a survey from Accenture.

Holiday Themes: ING Direct Offers Up Anti-Black-Friday Tease

ad I Want a Goat

Even B2B marketers are using social media

Channels: Really It’s More Than Just Channels…

Enisa calls for national ID cards to be extended to e-banking

Should we have chip only payment cards?

UK firms ramp up social media spending

The vast majority of UK companies are planning to increase spending on social media in the next year, despite failing to gain real, tangible value from it so far, according to a survey from Econsultancy.

ad The 100 poorest

ING Direct Black Friday Screenshots

We don’t need your customer service

The latest report finds that Britons prefer doing their own banking, and would deliberately choose a computer or a mobile phone to manage their finances before phoning a call centre. They don’t want to deal with people in other words – whether in branches or call centres – but want to self-service wherever and whenever possible.

CHASE

Very quick replacement for a debit card (ING)

Fragmenting the banking structure

ad Stella Artois launches augmented reality Christmas eCard

ad Ford F-150: Bricks

Kids won’t just laugh off the latest anti-drug PSAs. Or will they?

ad United States Air Force: Csar

Tagi: Articles worth reading, In ENGLISH, Marketing, Oldies. Autor: Jan Habza
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Unfortunately I am not having too much free time these days, but would like to reactivate this blog. To start with that immense task, I will post in the few upcoming entries links to interesting articles, which I have gathered since the last entry.  I’m not sure if will be able to provide a comment to them, in most cases they will talk by themselves. I’m hoping that in the future I will manage to provide up-to-date entries.

OK, so let’s start and see where it will take us.

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MCDONALD’S ADS TARGET CHILDREN AS YOUNG AS 4

In testimony at yesterday’s one-day food marketing hearing at the Institute of Medicine of the National Academies of Science, a McDonald’s Corp. executive said the company takes Ronald McDonald to elementary schools and is talking to children as young as 4 in its advertising.A McDonald’s spokesman said the company’s “communications to customers including children and moms are responsible and responsive. They are appropriate. They communicate choice and variety. They are age-appropriate, size-appropriate and are [about] a quality meal at a great value,” he said.
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A McDonald’s spokesman said the company’s “communications to customers including children and moms are responsible and responsive. They are appropriate. They communicate choice and variety. They are age-appropriate, size-appropriate and are [about] a quality meal at a great value,” he said.
Ken Powell, executive vice president of General Foods, said his company markets to mothers, not children.
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“We strongly think products advertised to kids can be advertised appropriately,” he said. He noted bans on advertising to children abroad and obesity rates that vary widely from region to region in this country, and said that data argues against a link between advertising and obesity.

These guys are serious with their statements… Their attitude reminds me a great movie - Thank You for Smoking

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Now This Is How To Advertise Milk – Parmalat Milk Italy

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Panasonic nose trimmer: Fatty

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Panasonic nose trimmer: Borat

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Telenet: Soldier

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Telenet: Cyborg

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Kudu restaurant: Drive thru since 1988

The inscription – since 1988 is not visible enough. Overall idea is very good.

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Fudge: Never too late 1

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Vancouver Society of Children’s Centres: 1 2

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Mitsubishi Pajero Dakar: The meeting between luxury and off-road

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From Russia with Love

Russia’s turnaround was best illustrated for me by a friend of mine, who redesigned all the branches for one of Russia’s largest retail banks: Alfa Bank.Alfa Bank a decade ago had these cold, unwelcoming branches. Grey and horrible.Until recently, I thought all of Russia was still like that with queues being the prominent way of life and ‘customer service’ being as likely as transparent goverment.
Wrong.
Here’s the old way of Alfa Bank:

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Mashup technologies in real-world banking

Integration with Google Maps is indeed a good idea, I myself have such service from my phone provider – when am checking the history of calls, location of the callers is shown on a map. Of course  only for the landlines numbers, identified by the prefixes, but still it is a nice service.

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Identifying Multi Channel Customer Experience Best Practice

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Orange Israel: Hollywood

Tagi: Articles worth reading, In ENGLISH, Marketing, Oldies. Autor: Jan Habza
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Action begins in a Cloverfield style. Presumably normal video of a sort of a tourist gets interrupted when something unusual happens. This time it is no x-stories high Slusho fueled monster raging destruction on NYC, but a train full of apples, which suppose to illustrate how much food is wasted in that great city.

In the broad area of the ‘social’ campaigns, especially these directed to the poverty, it is always necessary to illustrate the importance of one man actions. In general people think that their participation in some large scale charity collection is insignificant, because their personal donation is too small to change someone’s life. Surely, people are aware that we should think in a big picture way, so the all small donations will end up in something significant, but this is only a theory. If you will show them how much could have been achieved if more people would like to act, they will be donating more willingly. Here, the term of a ‘donation’ can be applied to do not waste approach. This is even better, because people do not like to give away their possessions. If you will show them that the give away can be achieved by wasting less, thus by no cost at all.

I like this commercial, as it idea is so simple, and effective. I would only change the announcement a t the end of a video  from the station speakers to a full screen inscription read by a narrator (Morgan Freeman style ;-)).

Inspiration: Adfreak

Tagi: In ENGLISH, Marketing, Social, TV. Autor: Jan Habza
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The story goes so – two young dudes are watching from a balcony a car gliding on an ice covered parking/road. The whole situation makes them laugh, when one suddenly realizes that his car is to be hit next. message of this story is simple – use Interstate car battery and you will be not having such problems.

The concept is alright, but I would change few things, like try to make the characters more lovable – seriously I was hoping that one of this douches car will get smashed.  It could be achieved by i.e. showing a desperate, ‘family’ man trying to save his car.  Someone that we could care off. Secondly, the crash is not a spectacular one. It is a TV for the God sake, use some specials. I am not expecting to see an explosion and see that guy burned to a crisp, but just something more memorable. maybe  crash should happen in a better light? Sure, you want it to be as ‘real’ as it gets, but after seeing that car moving in a so unrealistic manner, the reality boat had sailed off. The old-wise guy at the end is also such a cliché… Cast and character development is a key to a good commercial. Do not place in your ad people of who the audience will hope they will get hurt.

Inspiration: Adfreak

Tagi: In ENGLISH, Marketing, TV. Autor: Jan Habza
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Chyba każdy czasami ma wrażenie, że jest przeklęty. Przeświadczenie o tym występuje zwłaszcza, kiedy nagromadzi się zdecydowanie zbyt dużo złych wydarzeń. W tym odcinku Frasier przekonuje wszystkich, że jest pod wpływem cyklicznej klątwy – zawsze jest w dołku gdy przychodzi czas klasowego spotkania. Tak naprawdę, to wszystkie jego klęski są powodowane tym właśnie przeświadczeniem – jesteśmy Panami naszego losu, jeżeli jesteśmy przekonani, że zmierzamy do nieuchronnej katastrofy, tak właśnie będzie. Sam mam wrażenie, że działa na mnie nie tyle klątwa, co wypadkowa złych decyzji. Czas poszukać drabiny i wyjść, tym razem patrząc dokłądnie pod nogi aby nigdzie nie wpaść.

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I believe that everyone is sometimes under the impression that he or she is cursed.   This conviction is especially strong when way too many disastrous events are being accumulated. In this episode Frasier is trying to convince everyone, that he is under an influence of a cyclical curse – he is always in a low point in his life, when his class reunion is coming.  In reality exactly this attitude of his is causing all his misfortunes – we all are the masters of our fate, and if we are sure that we are approaching an unavoidable disaster, it will be indeed unavoidable, and in fact caused by us. I am also under the impression, that I’m under an influence, well not a curse per se, but rather of mine misled decisions, which were made on the basis of wrong presumptions. To some of them I knew they are wrong, when I’ve made them, but I had been in a state when it is hard to act in a rational manner – even if you do know what you SHOULD to do. Either way, it is time to search for a ladder and to get out from a hole my life has become an to move forward, but this time while moving – to look carefully under your feet, to avoid any further holes. I am also going to prove all scientists wrong, by showing that it is physically possible to get out from a black hole ;-).

Frasier S06E02
Frasier’s Curse
Kup/Buy:
http://tinyurl.com/dxqahf
Opis odcinka/Episode summary:
http://www.frasieronline.co.uk/episodeguide/season6/ep2.htm

Tagi: Fun, In ENGLISH, POLSKIE wpisy. Autor: Jan Habza
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